The Good Ecommerce Dictionary

Direct-to-Consumer (D2C) is a business model in which a company does not use intermediaries, such as retailers and wholesalers, and sells its products or services directly to consumers. The company can offer lower prices and more customized products by controlling the entire process.

A discount code is a set of letters, numbers, or both that a consumer can use at checkout to receive a discount or offer on a purchase. Companies usually offer these codes as a marketing strategy to attract new customers, retain existing customers and promote sales. And they are generally distributed through multiple channels, for a limited time, or for specific products or services. By analyzing the use and effectiveness of discount codes, companies can make data-driven decisions to improve their marketing and sales strategies.

Marketing strategies carried out through digital channels, such as social media, search engines, email, etc.

It is the process of integrating third-party delivery services into an ecommerce platform. By integrating with popular delivery services, online retailers can offer their customers a range of shipping options, including same-day or next-day delivery, tracking information, and other features that can help improve the overall customer experience. Delivery integration typically involves creating an API connection between the de ecommerce platform and the delivery service provider, allowing real-time updates on order status, shipping rates, and delivery options. This allows the online store to automate the process of shipping and tracking orders. This helps online retailers streamline their shipping processes, reduce errors and delays, improve their overall efficiency and profitability, and enhance the customer experience.

Reduction in the price of a product offered to customers as an incentive to purchase.

Business model in which the retailer does not keep the products in stock, but instead ships them directly from the supplier to the customer.

Software that enables the creation and management of an online store.

Electronic commerce, which involves buying and selling products or services over the internet.

Indicators used to assess the performance of an online store, such as conversion rates, traffic, etc.

Items highlighted in an online store to increase their visibility.

Offer of delivery at no cost to the customer.

A special offer with significant discounts, available for a limited time to encourage quick purchases.

Frequently asked questions and their answers, usually provided on a website to address customer queries.